Link Building is one of the most important factors when it comes to off-site SEO ranking factors. When you start a links campaign for your site, there are several things you need to take care of, to avoid any kind of search engine penalty.
Starting your links campaign without proper keyword research
Before you start any kind of link campaign or promotion for your website, you need to exactly identify the theme of your site, the pages you will be promoting and using as the landing pages and the keywords you will be using in your link texts as anchors. A properly carried out keyword search can help you obtain desired results quickly and effectively on the Search Engines for your target keywords and phrases, without wasting time.
Using the same Anchor texts for all your links
When you do keyword research for your website, make sure you identify several different, but related keywords which you will be using for your links campaign. Don’t use 1 or 2 keywords only. Add variety to the list by expanding it and finding relevant key terms and phrases that match the theme of your site. A good idea is to use a keyword suggestion tool like Adwords or Wordtracker to find related keywords and phrases which are searched by users daily. Then get links using varying anchor texts instead of using the same anchor texts for all incoming links. Varied links texts give a more natural look to the links for a site.
Getting links to your home page only
When you plan your links campaign, do not get links for the home page only. Get deep links for your landing pages also. Getting lots of links for only one page can look unnatural to the search engines. Also, when you focus on deep links, do not forget your home page completely. Make sure you get links for your home page as well as for the inner pages for your website, using variable link texts.
Getting links from poor quality sites
There was a time when links from link farms and other FFA (Free For All) sites were considered good for a site, as long as the site had links coming to them. But this shortcut strategy is heavily penalized by search engines today. Getting lots of poor quality links from irrelevant websites is not a good thing. When you look for sites to link to you, make sure you find websites which are related to the theme of your website in some way or the other. This will not only help you in getting good quality links, but will also help drive traffic to your website from the linking site as your site will be of interest to the users of that website too.
Sending bulk emails and submitting forms
Using automated softwares to send emails in large quantities for link exchange or linking can negatively affect your websites image. Sending unsolicited Bulk emails in large quantities are actually considered spam and the reader won’t even bother to read the email. Similarly, using auto submission tools to fill forms on sites or submit comments on blogs are also considered spam and should be avoided at all costs.
Getting too many links to your site in a short amount of time
Another thing to avoid in your links campaign is getting lots of links to your site in a short amount of time. Search engines may consider that you got lots of paid links to your site all of a sudden to improve the rankings or Google PageRank for your website. Getting too many links for a website in a short amount of time can make your site end up in the sandbox effect or heavily penalized. So this is something you would want to avoid at all costs.
Getting links from high PR sites only
Usually, webmasters and website owners who want to improve their website rankings quickly would go for getting links from high PR websites and web pages. This should be done carefully, and links should be taken from low PR websites also, to make the effort look as natural as possible. Getting links from high PR pages and sites only can trigger an alarm for your website.
Paid links
Google is heavily penalizing websites which buy or sell links to pass PageRank, as buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in the search results. If you plan to buy links for your website, make sure you make them look as natural as possible to avoid any search engine penalties at a later stage.
You can find more information about Internet Marketing, SEO and link building by visiting Etrix.ie
October 16th, 2008 at 9:42 pm
better search engine ranking…
When getting links, the most important thing is to get them on pages that are relevant to our website’ s content. Sometimes it can be difficult to get this kind of links, so what we can do is generate new pages that are relevant to our website’ s c…