Pay per click (PPC) is a kind of advertising where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. It is a model used on search engines, advertising networks, and content websites / blogs.
How PPC works
Advertisers predict and bid on keywords or keyword phrases they think their targeted […]

Googlebot is the name given to Google’s web spider. It is an indexing robot or crawler, which travels through the web to explore and index pages to add to Google’s search engine index. It crawls thousands and millions of websites and web pages taking months or days to fully index websites. It frequently indexes those […]

Google Page Rank (PR) is a link analysis algorithm which assigns a numerical weight to each element of a hyperlinked set of documents. Its value determines the importance of a web page.
Page Rank (PR) relies on the vast link structure on the web and works as an indicator to show a page’s value on the […]

Search Engine Marketing (SEM) is a form of online marketing that aims at promoting websites by increasing their visibility in search engines and in SERPs. This may include search engine optimization, submitting your website to web directories, banner ads, pay per inclusion, pay per click or any other programme offered by search engines. According to […]

Search Engine Optimization refers to the techniques or strategies used to improve the volume of traffic coming to a website through search engines. SEO involves optimizing the website for targeted keywords so that the website starts ranking high on the search results for those keywords. Search Engine Optimization not only includes the use of appropriate […]

Promoting your website through social media channels like online social communities and community websites is called Social Media Marketing. It is a low cost promotional method to drive traffic towards your website and it provides the easiest way of selling your services or goods profitably over time.
Social Media Marketing or SMM helps sites that […]

Email Marketing is the promotion of products and services via electronic mails. It is a way of developing strong relationships with already existing customers and also acquiring new customers. Email Marketing is affordable, easy and most importantly a direct action for boosting your sales to new heights.
Marketing through emails gives countless benefits to your company, […]

A press release is a written statement directed to Media authorities for announcing something which is claimed to have value equivalent to news. It is distributed among journalists in order to encourage them to write articles on the subject of that press release. Press releases for websites are another way of enhancing Public Relations by […]

Sharing a server or IP block with sites penalized for using dubious SEO tactics, such as hidden text or link farms or linking to or from poor quality sites with a lot of spam content is known as Bad Neighborhood.
There are particular sites that are banned on Search Engines for particular reasons. Usually, websites are […]

With so many websites on one topic and so many topics written with same keywords, how can one write on a similar topic to get high ranking on SEO? The answer is by using Unique Content. To create unique content, one needs to use his own brains, rather than taking content from other web pages. […]