Pay per click (PPC) is a kind of advertising where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. It is a model used on search engines, advertising networks, and content websites / blogs.
How PPC works
Advertisers predict and bid on keywords or keyword phrases they think their targeted […]

Googlebot is the name given to Google’s web spider. It is an indexing robot or crawler, which travels through the web to explore and index pages to add to Google’s search engine index. It crawls thousands and millions of websites and web pages taking months or days to fully index websites. It frequently indexes those […]

Google Page Rank (PR) is a link analysis algorithm which assigns a numerical weight to each element of a hyperlinked set of documents. Its value determines the importance of a web page.
Page Rank (PR) relies on the vast link structure on the web and works as an indicator to show a page’s value on the […]

Search Engine Marketing (SEM) is a form of online marketing that aims at promoting websites by increasing their visibility in search engines and in SERPs. This may include search engine optimization, submitting your website to web directories, banner ads, pay per inclusion, pay per click or any other programme offered by search engines. According to […]