Pay per click (PPC) is a kind of advertising where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. It is a model used on search engines, advertising networks, and content websites / blogs.
How PPC works
Advertisers predict and bid on keywords or keyword phrases they think their targeted users might look for. When visitors and users actually click on an ad, the advertiser is charged an amount equal to the bid price set for that keyword. Also known as Sponsored Links / Sponsored Ads, these links are placed above or next to the organic search results.
Pay-Per-Click Advertising (PPC) cost depends on the quality of your ad copy. Interesting ad copy can attract more visitors to a website. PPC can help increase visibility of your website and its pages as it helps driving targeted traffic towards your website. Significant profit can also be made if you manage your PPC campaign correctly.
September 9th, 2008 at 3:06 am
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