Press Release is a piece of document or article, used to inform customers and other people about you and your company’s services. It is another form of publicity, if professionally written; hits at the right audience and boosts up your business very quickly.
Press Releases have become popular as a well-written marketing tool to increase number and quality of traffic towards your business. It is distributed simultaneously among everyone through mails, fax, and most importantly by emails and the web. Upgraded information is immediately delivered to the targeted audiences in their email boxes even before they know about it.
Also known as a News Release, Media Release or Press Statement, a Press Release is an official document claimed to have news value. It is normally directed towards the members of news media so that it can be distributed and publicized.