Viral Marketing is the strategy of spreading awareness about any product or an idea so that it is marketed widely on the internet. It may be done through mouth or email to reach its targeted audience. The mode of marketing used for viral marketing encourages websites and users to pass along a message willingly and creates a potentially exponential growth in the product’s visibility.
Viral Marketing has comparatively more powerful impact than other marketing techniques. It is easy, fast, effortless and very cheap. It may take the form of video clips, interactive Flash games, advert games, e-books, and brand-able softwares, images, or text messages.
Viral Marketing refers to marketing techniques that seek to take advantage of pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.