There are many free tools that can help a website owner improve his online presence. These tools can help you with your search engine optimization efforts. They prove valuable in research in relation to positioning and gaining a better understanding of your industry’s growth and prospects.
Here is a selection of some useful SEO tools that can be of assistance in search engine optimization:
Keyword Suggestion Tools
Keyword suggestion tools can be used to find highly searched keywords and key phrases which might match your initial keyword and help you in your search engine optimization efforts. These tools can display hundreds of popular keywords matching your initial keyword.
2 most popular Keyword Suggestion Tools are WordTracker and Google Keyword Suggestion Tool. Google Keyword Suggestion Tool also provides an idea of how many times a particular keyword or key phrase is searched for. When using keyword suggestion tools, the basic idea is to find a way to use the popularity of a key phrase to achieve top rankings while choosing those words which are less competitive.
Search Engine Ranking Checker
A Search Engine Ranking Checker Tool can be used to check search engine positions of a website on the major search engines like Google, Yahoo!, MSN, AltaVista, AllTheWeb and other search engines including AOL, Teoma, ASK, WiseNut and other regional Search Engines.
Mikes Marketing Tools has a very good Search Engine Rankings Checker Tool which you can use to get instant online report of your website rankings on the top 8 search engines and web directories. Google Rankings Tool is also a free search engine optimization tool which allows you to check the ranking of a web page in Google. You can also specify the number of results through which you want to search rankings of your website.
Link Popularity Check
A website owner needs to get high quality links from related websites if they want their own website rankings to rise. Link Popularity Tools can allow you to check the link popularity of your website as well as the link popularity of your competitors. There are several free tools available online which you can use to find the link popularity of any website. Link Popularity allows you to enter a URL to check its link popularity on Google, Yahoo and MSN. Link Popularity Check, also known as LPC, is another popular software which is free to download and allows you to check the Link Popularity for several different websites at the same time.
Backlink Finder
The Backlink Finder tool can be used to find potential link exchange partners and websites whom you can contact to put a link to your site. Using a back link finder tool can also help you identify websites and web pages which are already linking to your competitor websites. Some back link finder tools also tell you the exact anchor text being used by those websites to link your or your competitor website. They also tell which links are do-follow links and which of them are no-follow links.
Backlink Checker tool at iWebTools allows you to check the backlinks to a website along with other related information. Back Link Watch is a very useful tool to check the backlinks to a website. Using back link checker tools can help you achieve more links which will increase your link popularity and improve your search engine rankings.
Anchor Text Checker
Similar to the back link checker tool, the Anchor Text Checker tool allows you to check the text which other web pages are using to link to you or your competitor websites. Backlink Anchor Text Analysis can help you identify what link texts are being used by your competitors so that you can plan your link campaign accordingly.
Backlink Anchor Text Analysis Tool by WebConfs is a good tool to check the anchor text used in links coming to your domain. WeBuildPages also offers a Backlink & Anchor Text Tool which can be used if you become an elite member on their site.
PageRank Tool
Google PageRank, also known as PR, is a trademark of Google based on a link analysis algorithm which assigns a numerical value to each page on the web to determine its importance. The value ranges from anywhere between 0 and 10, 0 being the least and 10 being the most important.
Google Toolbar is the best tool which can be downloaded and integrated with your web browser to check the PR value of any webpage you like. Just download and install it and it will show you the pagerank value of every page you visit in your browser window. Other websites like PRChecker allow you to check the Google PR value of your web pages right on your website.
Google Sitemap Generator
Google Sitemap Generator Tool is a crawling system that allows webmasters to make an XML document which lists the pages and their information in your site. The generated XML document enables web spiders to crawl your website in a better and quicker way.
XML Sitemaps Generator and AutoSitemap are two very useful tools which you can use to create an XML sitemap to submit to the Search Engines.
There are many more useful SEO Tools which you can use to help improve and optimize the performance of your website. Paid tools are a lot more useful and reliable as compared to the free tools available online. Query for SEO Tools on Google to check other popular and helpful SEO Tools. If you use any special SEO Tool which you use for your website marketing and optimization, do share it with us and our readers.
October 8th, 2008 at 8:01 am
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