One of the most important factors to secure high rankings is the use of appropriate anchor text pointing to the specific page of your website that has been optimized to target a particular keyword or keyphrase. Anchor Text is the clickable portion of text which is visible to a user, and is also known as a hyperlink.
The anchor text coming to a web page should use keywords describing the webpage which is being linked. These links could be any of the following:
- External links - links from other sites
- Internal links - links on your own web pages
- Navigation maps
- Links on your main page
Your links are read by people as well as by search engines, so your anchor text needs to be simple and it must give your visitors useful information about the content of the page you’re linking to.
Anchor Text tells search engines what the page is about and helps to boost your rankings on search engines for the target phrases. Anchor Text also indicates what subject matter the visitors can expect to see in the page that it links to and enhances the relevance of the target page because of relevant keywords appearing on that page.
Thus, optimizing your anchor text to contain important keywords relevant to each page helps to boost your website’s rankings on the search engines.