Your website pages should be designed in such a way to offer something to the users coming to your website, like make them subscribe to your RSS feed, or newsletter, submit a form or place an order online. Try and highlight ‘Buy Now’ buttons on your site. These buttons should be placed in such a way that they attract your visitor’s attention immediately and encourage him to make some kind of action. All these features are ‘Call to Action’ items which improve client interactivity with your website, giving them a better experience.



