Etrix Technology Limited Blog

SEO Tip # 59 - Link to the Home page of your site from every other page

Caroline — Tue, 14 Oct 2008 03:22:53 +0000

The homepage of any website is the most important page and should be linked from every other page of the site. Linking to the home page can help your visitors find their way around the site. It also enhances your navigation plan, makes your website user-friendly and accessible and creates a better user experience. Proper internal linking to the most important pages of your website also affects how Google Page Rank value is assigned to the website pages.

SEO Tip # 58 - Add call to action features on your web pages

Caroline — Mon, 13 Oct 2008 04:49:52 +0000

Your website pages should be designed in such a way to offer something to the users coming to your website, like make them subscribe to your RSS feed, or newsletter, submit a form or place an order online. Try and highlight ‘Buy Now’ buttons on your site. These buttons should be placed in such a way that they attract your visitor’s attention immediately and encourage him to make some kind of action. All these features are ‘Call to Action’ items which improve client interactivity with your website, giving them a better experience.

SEO Tip # 57 - Make sure you host your website with a reliable hosting company

Caroline — Fri, 10 Oct 2008 03:51:04 +0000

Website downtime can be a disaster sometimes. To make sure you don’t face problems afterwards, make a list of your specific web hosting needs before hosting your website with a hosting company. The list can consist detail of the amount of storage space you will be needing, the required bandwidth, how many sub-domains and email addresses you will be needing and similar details. Once you have your requirements, choose a reliable web hosting company which meets them. Ensure that the company guarantees maximum accessibility of your website, a reasonable package, affordable price and overall quality web hosting solutions. Do read reviews about the hosting company with which you plan to host your website to know more about their service.

SEO Tip # 56 - Diversify your website traffic sources

Caroline — Thu, 09 Oct 2008 04:57:18 +0000

Most of the website owners focus on getting search engine traffic alone through Search Engine Optimization (SEO). However, it is important to get quality traffic from diversified sources on the web. You can always create profiles on social networks and massive online communities which will increase your chances of better positioning and more traffic. Social Media Marketing or SMM can help drive a lot of traffic to your site, provided that you use the right techniques. Using methods like article marketing, blog marketing and affiliate marketing can all help to drive traffic to your website. Online paid advertisement in the form of Pay Per Click Advertising (PPC) and Banner Advertising should also be considered when looking for traffic sources for your website. Relying only on search engine rankings for your website traffic is not a good idea. Therefore, you should seek out various sources to drive traffic to your site for better results.

SEO Tip # 55 - Use SEO Tools to improve your website performance

Caroline — Wed, 08 Oct 2008 08:01:01 +0000

There are many free SEO tools that can be used by website owners to improve their website performance and online presence. These tools help with search engine optimization efforts and prove valuable in carrying out research for your website as well as of competitor websites. They also provide tips that can help you position your website in a better way. By using these tools to analyze your competition, you can gain a better understanding of the related industry’s growth and prospects.

Some of the useful SEO tools that can be of assistance in search engine optimization include search engine ranking tool, link popularity tool, keyword selector, backlink finder, page rank search tool, dynamic URL rewriter and many more. Be sure to check our post on SEO Tools which you can use to enhance your online presence.

SEO Tip # 54 - Submit your local website to regional web directories

Caroline — Tue, 07 Oct 2008 04:24:14 +0000

Every country has several regional directories. If your website is targeting a specific country or region, make sure that you submit your website to those regional directories which are visited by locals of that region. Submitting your website to regional directories will get incoming links to your website from these regional web directories and will also help to drive local traffic to your website once your listing is approved. Therefore, submitting your local business website to regional web directories can help build related and useful links and it increases your local traffic.

SEO Tip # 53 - Use Regional Search Optimization for your local business website

Caroline — Mon, 06 Oct 2008 03:42:06 +0000

If you have a local website which is specific to a particular region, it is important that you do regional targeting for it to be visible on regional search engines. Local websites are easy to rank on regional search engines and hence get traffic from searches carried out by locals using the regional search engines. When users search for something on the search engines, they try to narrow their searches as they are impatient to get to their required pages as soon as possible. For this reason, you must ensure that your website is visible on local search engines and is found easily so that you get more traffic to your website.

Ways to buy traffic online

Rosie — Mon, 29 Sep 2008 09:53:25 +0000

The online world is a very different place from the traditional offline one and the conventions are completely new. If we talk about buying traffic offline, it means that we use traditional means of letting people know about our business and urge them to avail our products or services by using normal advertising methods like TV, radio, newspapers, brochures, business cards, trade shows, fares, etc.

Nowadays, offline advertising for driving customers to your business can be used to complement your online advertising techniques to build traffic. Offline ways can be used to send the message effectively to drive users to sit in front of their PC and check the URL or web address of your product or company. Your brand awareness is considered to be the most important factor in creating a quality and ever-increasing traffic flow.

Relevant traffic to relevant websites is very important. If a website is not getting enough traffic even after taking measures to increase its online visibility, the website owners can take a chance to attract traffic via paid traffic methods online.

There are several different methods which can be used to buy traffic online to your website. Almost 80% of all traffic sent to websites is because of search engines so you can choose methods any from several different ways of communicating your website presence through paid advertising.

Banner Ads - You can use banner ads that are displayed on high traffic websites in areas where you are most likely to attract your target audience.

Pay Per Click advertising - There is Pay per Click campaign (PPC) like Google’s Adwords. You pay once your advert has been clicked.

Thus, we would discuss the two most popular ways to buy traffic online via PPC and banner adverts. PPC is more powerful and more effective because you can directly control it. For instance, you can measure exactly how many clicks you got and you know what cost you are paying for those clicks. In this way you would know what kind of profit you are making. You can also customize each advert according to the specific requirements of the target market. You can also measure the performance of your ads and bring changes to improve it if you are not satisfied.

Some other online methods to buy traffic include:

Traffic Exchange Networks
Email List Marketing
Sponsored Links Advertising
Running an affiliate program
Paid Placement (like in PPC)
Paid Inclusion (especially in web directories)

When you choose any of these methods, you need to consider the costs involved, the number of users and the quality of traffic you will receive (and whether it would really convert to sales or not!)

SEO Tip # 52 - SEO comes with hard work and persistence

Caroline — Mon, 29 Sep 2008 03:04:33 +0000

Getting your website on the search engines is not an easy thing. Be patient and persistent, and you will see your efforts paying well. Here are some steps that you should carry out over a period of time to see fruitful results from your effort:

Update your website regularly to come in required search results
Provide fresh and unique content for search spiders to crawl through
Work on your link building strategies

Keep on working with these strategies to create a better online presence. You will see an improvement in your desired rankings and placement on the search engines. Once you achieve top 10 rankings, you still have to work to maintain the rankings. So be persistent and your hard work will prove fruitful in time.

SEO Tip # 51 - Stay up-to-date with Search Engine Algorithms

Caroline — Fri, 26 Sep 2008 03:08:05 +0000

Search Engine Algorithms are mathematical formulations which the search engines use to rank websites on the Search Engine Ranking Pages, also known as SERPs for their relevant keywords. Based on their formulation for ranking different web pages, the search engines analyse each page to decide its positioning on the search results. Every search engine uses its own proprietary ranking algorithm which aims to provide useful and quality results whenever a search query is carried out by users.

In order for your website to rank on the search results, it is necessary that you stay up-to-date with changing search engine algorithms so that you can tweak your website from time to time and keep it high in the search results by following search engine quality guidelines. Search Engines update their algorithms from time to time, and they are never made public.